Professional Profile
A Business Development, Customer Success Builder & Channel Strategy Leader with 20-year track record of driving enterprise technology adoption, expanding partner ecosystems, and executing high-impact go-to-market strategies across Fortune organizations. Expert in lifecycle planning , total cost of ownership modeling, and vertical-focused enablement that accelerates pipeline, increases profitability, and deepens partner alignment.
Motivate and equip cross-functional teams, internal sellers, and partner stakeholders with scalable strategies that improve sales velocity, elevate value propositions, and expand market share. Known for combining operational precision with consultative leadership to deliver sustainable growth across complex sales environments. Open to travel up to 25% and relocation.
Based in East Windsor, New Jersey, USA.
Work Experience
Proven track record in data science and business consulting, delivering impactful insights and results across industries.
Senior Apple Business Development Manager
SHI Internationall
Full-Time
2020 - 2025
Somerset, NJ, USA
Served as trusted advisor to Fortune 100–200 enterprises, driving large-scale Apple adoption through lifecycle strategy, financial modeling, and vertical-aligned deployment. Partnered with sales leaders and end-user organizations to optimize productivity, reduce cost, and scale operations across high-growth accounts in Pharma, Telecom, Financial Services, High-Tech, and Consulting.
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Increased Apple gross margin from 5.45% to over 8% by aligning cost management strategies with scalable deployment models.
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Grew Telecom account revenue by 14% and improved gross margin nearly 30% through targeted value expansion.
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Led EUC-centered Mac deployments in Pharma and drove 25–35% revenue growth and sustained double-digit blended margins.
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Boosted revenue and GM in High-Tech and Consulting clients by 15%+ via tailored kitting, onboarding, and operational workflows.
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Onboarded 8 new enterprise logos in 2023 with each generating $1M+ in Apple revenue.
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Opened 7 whitespace accounts in FY22 with $1M+ in annual spend through persona-based TCO strategy and device lifecycle planning.
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Enabled 130 internal sellers by educating on asset selection, end-user roles, and support services to deepen Apple adoption.
AVP Program Manager & GTM Strategist
SHI Internationall
Full-Timet
2024 - 2025
Somerset, NJ, USA
Selected by SHI’s Apple Team to lead national AVP initiative across the channel while maintaining core Apple BDM duties.
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Drove SHI to #2 national VAR ranking in AVP sales by spearheading full GTM strategy, sourcing ops, and execution.
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Translated technical AVP capabilities into vertical-specific business cases to arm sales with compelling narratives.
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Delivered field-wide training across AE teams and customer execs to build AVP fluency and accelerate adoption.
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Overhauled sourcing workflows between purchasing and Salesforce that eliminated friction and improved speed to sale.
2018 - 2020
Channel Mac Specialist
SHI International
Full-Time
Somerset, NJ, USA
Developed technical and sales strategies to expand Apple Mac adoption in enterprise environments beyond traditional creative and engineering teams. Focused on lifecycle optimization, operational efficiency, and business case development to drive stakeholder buy-in.
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Created and implemented TCO analysis model that revealed $350 in per-device savings over 3–4 years which supported broader adoption in Employee Choice Programs.
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Reduced operational costs by 20%+ while expanding Mac adoption in enterprise accounts by launching Employee Choice Programs backed by lifecycle modeling, TCO analysis, and enhancements to MSP support and training.
2018 - 2020
Sales Specialist
SHI International
Full Time
Somerset, NJ, USA
Championed Apple solution strategies across enterprise sales teams, delivering targeted enablement, lifecycle frameworks, and end-user computing insights to accelerate deal cycles and deepen account value.
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Secured SHI’s largest Apple deal to date, $21M and 30K iPhones, through exclusive pricing, bundling accessories, branding, kitting, and full EUC services.
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Elevated SHI to #1 of 4 major partners in EUC in 2019 through strategic lifecycle consulting and enablement.
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Armed salesforce with tailored Apple positioning and lifecycle recommendations to improve speed-to-quote and client alignment.
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Achieved 89% YoY revenue growth and improved device margins from 3.5% to 5%, capturing 31% of total EUC business through refined pricing strategy and presales alignment.
Senior Apple Business Development Manager
SHI Internationall
Full-Time
2020 - 2025
Somerset, NJ, USA
Served as trusted advisor to Fortune 100–200 enterprises, driving large-scale Apple adoption through lifecycle strategy, financial modeling, and vertical-aligned deployment. Partnered with sales leaders and end-user organizations to optimize productivity, reduce cost, and scale operations across high-growth accounts in Pharma, Telecom, Financial Services, High-Tech, and Consulting.
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Projects include:
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TCO Modeling & Employee Choice Programs
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Developed persona-based cost analysis revealing $300–$500 savings per device.
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Accelerated onboarding workflows to reduce time-to-value by over 30%.
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ITAD & ESG Initiatives
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Implemented scalable asset recovery solutions aligned with client sustainability benchmarks.
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Supported enterprise carbon neutrality goals via secure data sanitization and closed-loop recycling.
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Vertical GTM Strategy
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Built customized go-to-market strategies for Pharma, Telecom, and Financial Services clients.
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Led quarterly executive briefings to identify expansion opportunities and align stakeholders.
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Position Accomplishments include:
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Secured 8 new enterprise logos and opened 7 whitespace accounts, each generating $1M+ annually.
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Increased Apple gross margin from 5.45% to 8.02% across strategic accounts
AVP Program Manager & GTM Strategist
SHI Internationall
Full-Timet
2024 - 2025
Somerset, NJ, USA
Selected by SHI’s Apple Team to lead national AVP initiative across the channel while maintaining core Apple BDM duties.
-
Projects include:
-
TCO Modeling and Persona Alignment
-
Built tailored device lifecycle frameworks showing $350/device savings.
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Created executive dashboards to translate technical insights into business value.
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- Program Optimization and Enablement
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Integrated lifecycle modeling with sales playbooks to streamline procurement workflows.
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Collaborated with IT and HR to improve program usability and reduce support overhead.
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Position Accomplishments include:
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Reduced enterprise operating costs by over 20% through deployment streamlining.
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Captured $1.4M in new Mac revenue by aligning deployment strategies with user personas.
2018 - 2020
Channel Mac Specialist
SHI International
Full-Time
Somerset, NJ, USA
Developed technical and sales strategies to expand Apple Mac adoption in enterprise environments beyond traditional creative and engineering teams. Focused on lifecycle optimization, operational efficiency, and business case development to drive stakeholder buy-in.
-
Projects include:
-
TCO Modeling and Persona Alignment
-
Built tailored device lifecycle frameworks showing $350/device savings.
-
Created executive dashboards to translate technical insights into business value.
-
Program Optimization and Enablement
-
Integrated lifecycle modeling with sales playbooks to streamline procurement workflows.
-
Collaborated with IT and HR to improve program usability and reduce support overhead.
-
Position Accomplishments include:
-
Reduced enterprise operating costs by over 20% through deployment streamlining.
-
Captured $1.4M in new Mac revenue by aligning deployment strategies with user personas.
2018 - 2020
Sales Specialist
SHI International
Full Time
Somerset, NJ, USA
Championed Apple solution strategies across enterprise sales teams, delivering targeted enablement, lifecycle frameworks, and end-user computing insights to accelerate deal cycles and deepen account value.
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Projects include:
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Sales Training & Ecosystem Enablement
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Delivered persona-aligned lifecycle frameworks across multiple verticals.
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Created modular training content and real-time sales support to expedite quote productivity generation
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Deployment Modeling & Partner Differentiation
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Consulted on scalable onboarding architectures tailored to end-user personas.
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Advised on customer-specific configurations to align with Apple’s compliance and privacy best practices.
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Position Accomplishments include:
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Elevated SHI to the #1 Apple EUC partner among four major providers by 2019.
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Secured SHI’s largest Apple win to date: a $21M, 30K iPhone deployment packaged with end-to-end services.
2014 - 2018
Enterprise Account Executive
SHI International
Full Time
Somerset, NJ, USA
Led high-performing inside sales teams supporting strategic enterprise accounts across multiple verticals. Focused on client retention, revenue growth, and enablement of account executives through targeted sales strategies and data-driven insights. Partnered cross-functionally to ensure alignment with vendor programs and customer lifecycle goals.
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Projects include:
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Microsoft Surface National Rollout
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Oversaw $3.1M deployment—the largest Surface initiative in SHI’s history.
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Coordinated across logistics, engineering, and procurement to ensure delivery excellence.
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Account Revitalization Strategy
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Repositioned Apple’s value proposition in underperforming accounts through stakeholder mapping and tailored messaging.
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Delivered targeted training and TCO comparisons to key decision-makers across IT and finance.
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Position Accomplishments include:
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Achieved 967% YoY Apple revenue growth in a flagship account, scaling from $80K to $862K in Q1 2016.
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Improved forecast accuracy and shortened sales cycles by implementing structured feedback loops with inside account managers.
2013 - 2014
Inside Sales Manager
SHI International
Full Time
Somerset, NJ, USA
Championed Apple solution strategies across enterprise sales teams, delivering targeted enablement, lifecycle frameworks, and end-user computing insights to accelerate deal cycles and deepen account value.
-
Secured SHI’s largest Apple deal to date, $21M and 30K iPhones, through exclusive pricing, bundling accessories, branding, kitting, and full EUC services.
-
Elevated SHI to #1 of 4 major partners in EUC in 2019 through strategic lifecycle consulting and enablement.
-
Armed salesforce with tailored Apple positioning and lifecycle recommendations to improve speed-to-quote and client alignment.
-
Achieved 89% YoY revenue growth and improved device margins from 3.5% to 5%, capturing 31% of total EUC business through refined pricing strategy and presales alignment.
2005- 2013
Inside Account Manager
SHI International
Full Time
Somerset, NJ, USA
Owned full-cycle sales responsibility for a portfolio of enterprise clients, building long-term relationships and driving hardware, software, and service adoption. Known for consistent quota performance, strategic account development, and collaboration with engineering and presales teams to deliver tailored technology solutions.
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Collaborated to facilitate Louisiana Parishes, state and local governments to re-fashion IT infrfrastucture after hurricane Katrina. Was part of the rebilding schema to get public sector institions in the state of Louisiana to be operational, successful and innovative
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Certified for dual language certification in Spanish to support HPE Latin America. Also presided over Agilent UK, European & Asia Pac business
2001 - 2005
Minor
Women & Gender Studies
The College of New Jersey
Bachelor of Science
Psychology
2001 - 2005
Education
Degree and Technical Certs
Tools, Technologies & Strategies
Office 365
SaaS & DaaS
Salesforce.com
Sales Methodologies (Sandler, SPIN & more)
Microsoft CRM
Microsoft Copilot
G2M Strategy
Industry & Interpersonal Skills
Business Growth Strategies
AI Literacy
Process Optimization
CS Relationship Builder
Cost Optimization
Product Management
Consultative Selling
B2B Selling
Customer Relationship Management (CRM)
Solution Selling
Personnel Management and Mentorship
Professional Skills
Key competencies essential for navigating and excelling in various professional contexts.
Languages
Proficient in multiple languages, facilitating effective communication and collaboration in diverse settings.
🇺🇸 English
Native or bilingual proficiency
🇪🇸 Spanish
Elementary proficiency
Net New Business Excellence Award
Issued by SHI Commercial BU Sellers
SHI Drive for New Business Award Winner
Dec – 2019
Dec 2019
Hardware & Advanced Solutions - People's Choice Award
Issued by SHI PPSS Dept.
People's Choice Award
Commending exemplary expertise in solution selling, collaboration, education, enablement and consulting, driving innovative strategies and impactful outcomes.
June 2020
Honors & Awards
Acknowledgments for exceptional achievements and contributions in professional endeavors.
Dave Gruver
SHI - Field CTO I
March 2025
I have had the honor and pleasure of working with Bill Norris for over two years while serving as Field CTO for SHI's global Sales organization. Throughout that time, Bill consistently offered excellent support, valuable insights, and strong partnership as we worked to grow our Apple business with our customers. I found Bill to be dependable, a strong communicator, and someone who reliably follows through on his commitments. His natural curiosity fuels his pursuit of better methods and solutions for customers.
Kevin Boyles
SHI - Global Account Executive
March 2025
I am writing to wholeheartedly recommend Bill Norris, with whom I had the pleasure of working at SHI International Corp. Bill is an exceptional professional with an extensive background in technology, consistently demonstrating a deep understanding of complex systems and solutions.
What sets Bill apart is not only his technical expertise but also his remarkable ability to communicate effectively and his unwavering commitment to helping others. He is an organized individual who always ensures that projects are well-managed and executed with precision. His excellent communication skills make him an invaluable asset in any team environment.
Most importantly, Bill is someone you can trust. His integrity and reliability are among his most admirable qualities. He is always willing to lend a hand, both personally and professionally, and his positive attitude is contagious.
If you are looking for a dedicated, skilled, and compassionate professional who will undoubtedly make a significant impact in your organization, I strongly recommend Bill Norris. Please feel free to contact me if you require any additional information.
Pete Carufe
SHI - Vice President Global Sales Growth and Strategic Alliances
March 2025
I had the privilege of working with Bill Norris for many years at SHI International where he played a pivotal role in supporting our global customers with Apple and various End User Compute Solutions.
During his tenure at SHI, Bill consistently demonstrated exceptional expertise in managing and implementing device and mobility solutions across diverse global vertical markets. His deep understanding of Apple technologies, combined with the ability to tailor solutions to meet the unique needs of complex clients, was instrumental in driving customer satisfaction and loyalty.
Bill was proactive with his communication, had a customer-centric approach, and displayed the ability to navigate complex challenges – these traits made him a true trusted advisor to clients and colleagues alike.
I highly recommend Bill for any role that requires strategic thinking and exceptional customer service skills.
Justin Eisenberg
Apple - Enterprise Account Executive I
April 2025
Over the course of several years, I have had the privilege of collaborating with Bill on various projects, both within the same organization and as partners with separate entities. Throughout our interactions, Bill has consistently demonstrated a profound commitment to delivering highly effective solutions to our shared clientele. His ability to creatively approach and overcome complex challenges has consistently impressed me. He has always been a reliable resource, communicates well, and his unwavering support to help the greater team is remarkable.
Recommendations
Endorsements and testimonials highlighting professional aptitude and contributions from colleagues and partners.
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